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Star in a Bra heads to the USA!

  It’s belated, perhaps – but I was away when Curvy Kate announced that Star in a Bra was launching in America, and it’s such good news it’s definitely worth shouting about twice. Entering Star in a...

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Study finds +4 method “not accurate”

A new study by the rather awesome Department of Sport and Exercise Science at the University of Portsmouth “has confirmed that the traditional method of bra fitting is not accurate when compared to...

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Busted! One woman’s mission to give every woman a Fab Fit.

Ali Cudby is a woman on a mission, and a bonafide lingerie legend to boot. Inspired by her own experiences as a desperate and dejected busty teenager (sound familiar?) and transformed by an encounter...

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True&Co’s algorithm to make finding your bra size easy. Oh no.

There’s a lot of hype about True&Co – the new lingerie start up that promises an online fitting without tape measures, and then an at home changing room experience based on your needs and...

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I HATE MY BOOBS

I hate my boobs. I do. They’re just so big. It’s impossible to find a decent bra, and even when I buy the biggest one I can find they don’t hold me in. They’re so irritating – if they’re not digging...

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My Bust is for Justice: Susannah says standardized fitting advice for all

“My Bust is for Justice” is a brand new soapbox for bloggers with a big fat drum to beat. First up, lingerie.co.uk blogger Susannah Perez imagines a world with standardized fitting advice for all… Both...

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EgoFail or EgoBoost? Gossard’s award winning push-up reviewed

You remember Gossard, don’t you readers? They’re the brand that after coming under fire for appallingly incomplete and misleading fit advice performed a hopelessly flawed and uncontrolled ‘test’ on...

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As easy as A, B, C (and D, and the rest…): Bravissimo’s Boob School

This post is hugely overdue thanks to my recent adventures in amazing Texas (howdy y’all), but two weeks late this not-so-new news is still worth shouting about. It’s no secret I love Bravissimo....

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Brayola & your boobs out: Fit or Not

I don’t upload pictures of my boobs/bras to my blog, but I have huge respect for the bloggers who do [big up Georgina Horne and Cheryl Warner, amongst others]. In showing their diverse figures and how...

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HMB4J: my new bra size is killing me!

What happens when a bra fitting experience turns in to a daily nightmare? Help Me Busts 4 Justice I was recently fitted in a specialty store from my old size of 36B into a 32D. I was informed that I...

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